ATSS Burglar Alarm System: God

June 01, 2012Filed under Outdoor and Other

God isn’t the only one watching.

In 2012, ATSS flagged off its expansion plans by exhibiting at the Indian Fire and Security Expo. But with so many companies jostling to showcase their products and services, the challenge as a new exhibitor was to have our voice heard by reaching out to people in a memorable way. We covered the entire ceiling of an atrium with our poster. So anyone who looked up at that ceiling saw both, God and cops, watching his every move. In a very simple manner, we promised that - with our services, God won't be the only one watching.

Advertising Agency:McCann, Mumbai, India
Chief Creative Officer:Prasoon Joshi
Executive Creative Director:Akshay Kapnadak, Rahul Mathew
Creative Director:O.R. Radhakrishnan
Art Director:Mukesh Jadhav
Copywriter:Godwin D’mello
Illustrators:Ramesh Nannware, Chetan Patil, Mukesh Jadhav, Vivek Shinde
Photographer:Kunal Kampani
Retoucher:Harshal V Pandere, Hemant Daitkar
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