Amstel Lager: The Boxer

June 06, 2012Filed under Film and Alcoholic Drinks
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This TV advert for Amstel Lager tells the story of boxer, Thapelo ‘Tick Tock’ Mokoena, and the community that supports him as he learns to take his time and rediscover the joy of boxing, setting him on the path to a glorious comeback.

Advertising Agency:OwenKessel, USA
Executive Creative Director:Donovan Bryan
Creative Director:Mike Cook
Copywriter:Mike Cook
Art Director:Martin Sing
Production Company:Velocity Films
Director:Greg Gray
Editor:Ricky Boyd, Deliverance
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