AMREF: Children with Children

June 06, 2012Filed under Online and Public Interest, NGO

The African Medical Research Foundation (AMREF) worked with BBH London on a campaign that makes good use of Pinterest to highlight the plight of very young African mothers. It focuses on Sihiba, a young girl in Tanzania who had a baby at 11, who has been given an iPhone and a Pinterest page in order to record the things she needs in daily life. AMREF wants to highlight thecontrast between Western lives with lists of 'things we want' (cakes, shoes etc.) and women who actually need things (clean water, food); it's encouraging the Pinterest community to share and comment on her images.

Advertising Agency:BBH, London, United Kingdom
Creative Director:Pablo Marques
Creative:Mareka Carter, Kimberly Gill, Mike Nagy, James Briggs
Producer:Jeremy Gleeson
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