All Good Bananas: Listen to your conscience

June 21, 2012Filed under Media and Food

Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Advertising Agency:Ogilvy, Auckland, USA
Executive Creative Director:Damon O'Leary
Creative:Freddie Coltart, Matt Williams
Account Manager:Amy Dufty
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