Aides: Sexy Fingers

June 15, 2012Filed under Online and Public Interest, NGO
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With just a finger, you can also test for HIV

URL: http://www.sexyfingers.org

The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less) . Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.

Advertising Agency:JWT, Paris, France
Creative Director:Ghislain De Villoutreys
Art Director:Elodie Matyjasik
Illustrator:Jean-Michel Tixier
Tv Production:Charlotte Saint-Paul
Production:Frenzy
Website:Anonymous
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