Volkswagen: Safe for work, Side Assist Office

May 02, 2012Filed under Online and Automotive

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see:

Advertising Agency:Grabarz & Partner, Hamburg, Germany
Executive Creative Director:Ralf Heuel
Group Creative Director:Timm Weber
Creative Director:Oliver Heidorn, Goesta Diehl
Art Director:Andreas Miller
Copywriter:Christian Soldatke
Graphic Artist:Matthias Rauber
Flash Development:Sebastian Fiedler, Veronika Ziegler
Producer:Alexa-Sophia Schaefer
Managing Partner:Reinhard Patzschke
Group Head Account Management:Peter Stroeh
Account:Katja Fredriksen
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