Pro Evolution Soccer 2012: Foam Hand

May 10, 2012Filed under Media and Games, Toys
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Can You Play?

We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag "Can You Play?" Included with the foam hand was a mini PES Code of Conduct that describes when to signal a foul on and off the pitch. These quickly became a crowd favorite.

Advertising Agency:Ignited, El Segundo, USA
Creative Director:Jordan Atlas
Art Director:Jose Eslinger
Copywriter:Carissa Zaino
Designer:Jeremy Carson
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