Quit Smoking. Get Healthier.
Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It's a simple, yet compelling visual to catch people's eye and remind them that when you quit smoking, your lungs get healthier.
Advertising Agency:EnviroMedia, Austin TX USA
Creative Director:Antoine Harris
Art Director:Sean-Paul Westfall
Copywriter:Justin Prichard
Creative Director:Antoine Harris
Art Director:Sean-Paul Westfall
Copywriter:Justin Prichard
