Office of Tobacco Prevention and Control: Quit Smoking. Get Healthier.

May 18, 2012Filed under Outdoor and Public Interest, NGO
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Quit Smoking. Get Healthier.

Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It's a simple, yet compelling visual to catch people's eye and remind them that when you quit smoking, your lungs get healthier.

Advertising Agency:EnviroMedia, Austin TX USA
Creative Director:Antoine Harris
Art Director:Sean-Paul Westfall
Copywriter:Justin Prichard
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