MTV Serbia Pranked: Serbia got pranked

May 24, 2012Filed under Media and Media, Publications
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A young man was left duct-taped to a pillar in the center of Serbian capital city Belgrade, as if it was result of a last night’s prank. Shocked and confused passers-by did all the media work via social networks within only a couple of hours. All national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event, generating around 100 000 euros media coverage. Following “Pranked” weekend had the highest ratings in history of MTV Serbia. Production euros spent: 50. Media euros spent: 0.

Advertising Agency:McCann Erickson Belgrade, Serbia
Creative Director:Jana Savic Rastovac, Vladimir Cosic
Art Director:Marko Savic, Marko Prokic
Copywriter:Marko Savic
Photographer:Marko Prokic, Slobodan Markovic
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