Johnson & Johnson Gyno: A diary written by a vagina

May 09, 2012Filed under Film and Fashion, Clothing, Footwear
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An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.

Advertising Agency:Ogilvy Raynet, Beijing, China
Executive Creative Director:Li Dong
Production Company:The Colony, The Shanghai Job
Director:The Colony
Director Of Photography:Shu Chou
Producer:Colin Lai
Post Production:Afterparty
Post Producer:Jenya James
Sound Design:Nylon Studios
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