An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.
Executive Creative Director:Li Dong
Production Company:The Colony, The Shanghai Job
Director Of Photography:Shu Chou
Post Producer:Jenya James
Sound Design:Nylon Studios