Sunplay: Tanning Tattoo

April 11, 2012Filed under Direct Marketing and Health, Beauty, Pharmaceutical

Background: SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.

Objective: Increase brand relevance and build a stronger emotional bond with consumers.

Idea: We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.

Result: More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.

Advertising Agency:Grey, Hong Kong
Executive Creative Director:Keith Ho
Group Creative Director:Nicholas Hong
Art Director:Ricky Ho, Hui Ka Kit
Copywriter:Kristie Chen
Creative Director:Henry Yim
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