Background: SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.
Objective: Increase brand relevance and build a stronger emotional bond with consumers.
Idea: We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.
Result: More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.
Executive Creative Director:Keith Ho
Group Creative Director:Nicholas Hong
Art Director:Ricky Ho, Hui Ka Kit
Creative Director:Henry Yim