Smart: Fine

April 01, 2012Filed under Media and Automotive
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Buy yourself a smart from just 8.990€ and forget about anymore fines.

We placed traffic fines on cars that were double-parked or badly parked on major streets around the city. When drivers read the traffic fine amount they discovered that if they were to buy a smart, for just 8.990€, they could easily park anywhere.

Advertising Agency:Contrapunto BBDO, Madrid, Spain
Creative Director:Félix Del Valle, Carlos Jorge
Art Director:Raúl López
Copywriter:Raúl López
Photographer:Antonio Gutierrez
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