Singapore Press Holdings: The Pitch

April 03, 2012Filed under Print, Personal accessories and Other
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Can you make the cut?
If you’ve been getting by on 20% hot air, 40% song and dance and 40% waffling in presentations, here’s an incentive to clean up your act. The Pitch is Singapore’s first industry-wide contest to pit ad agencies against each other on a strategic and creative brief for a real client. Each team comprises a suit, a creative and a planner. Here’s the fat: Over $500,000 of media credits from SPH and $35,000 cash to be won. The coveted Golden Cleaver Award and $250,000 of media credits to the winning ad agency, and $20,000 cash to the winning team. Submit your entries at www.asiaone.com/thepitch by 30 March 2011. Better do it chop chop.

If you can handle clients butchering your ads, you may have the stomach for this.
Deadlines. Executions. Brutal clients. If this is all in a day’s work for you, then this will be right up your abattoir. The Pitch is Singapore’s first industry-wide contest to pit ad agencies against each other in a face off on a strategic and creative brief for a real client. Teams comprise a suit, a creative and a planner. The prizes are to kill for: Over $500,000 of media credits from SPH and $35,000 cash to be won. The coveted Golden Cleaver Award and $250,000 of media credits to the winning ad agency, and $20,000 cash to the winning team. Trophies and prizes also to the two Runners-up. If you make the cut, that is. Register at www.asiaone.com/thepitch by 9 March 2011 to attend the briefing. Any later and you’re dead meat. Only lamb was used for photography.

Will your best work hold up?
It may win your agency acclaim in Cannes but will it win the consumer’s attention? It may get you respect in D&AD but will it get a response from the target audience? The Pitch is Singapore’s first industry-wide contest to pit ad agencies against each other on a real brief for a real client. Our judges are looking for the most creative and strategic integrated campaign from each agency team comprising a suit, a creative and a planner. Here’s the fat: Over $500,000 of media credits from SPH and $35,000 cash to be won. The winning ad agency receives the coveted Golden Cleaver Award and $250,000 of media credits, and the winning team gets $20,000 cash. Two Runners-up will also receive trophies and prizes. If you make the cut, that is. Register at www.asiaone.com/thepitch by 9 March 2011 to attend the briefing. Do it chop chop. Only lamb was used for photography.

Anyone can do award-winning ads. Let’s see you do this.
No charity clients that nobody has ever heard of. No campaigns that no one has ever seen until the Awards Night. The Pitch is Singapore’s first industry-wide contest to pit ad agencies against each other on a strategic and creative brief for a real client. Each team comprises a suit, a creative and a planner. At stake are prizes you’d kill for: Over $500,000 of media credits from SPH and $35,000 cash. The coveted Golden Cleaver Award and $250,000 of media credits to the winning ad agency and $20,000 cash to the winning team. Two Runners-up will also receive trophies and prizes. If you make the cut, that is. Register at www.asiaone.com/thepitch by 9 March 2011 to attend the briefing. Better do it chop chop. Only lamb was used for photography.

Advertising Agency:Wild Advertising & Marketing, Singapore
Creative Director:Ng Khee Jin
Art Director:Joan Lim
Copywriter:Ng Khee Jin
Account Servicing:Yeo Ai Ling, Charlene Lim
Digital Imaging:Chew Peng, Stardust
Photographer:Wei Ming, Stardust
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