Serviceplan Hamburg: Posters of Passion, Posters of Passion,

April 12, 2012Filed under Outdoor and Agency Self-Promo

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Advertising Agency:Serviceplan, Hamburg, Germany
Chief Creative Officer:Alexander Schill
Creative Director:Christoph Nann, Maik Kähler
Art Director:Manuel Wolff, Savina Mokreva
Typographers:Maik Kähler, Manuel Wolff, Savina Mokreva
Programmer:Steffen Knoblich, Plan.Net
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