Scholz & Friends Hamburg Recruiting: Pizza Digitale

April 10, 2012Filed under Direct Marketing and Agency Self-Promo

Objective: Get Digital Creatives interested in Scholz & Friends – and hire them.

Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the „Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.

The Result: Lots of job interviews and some new teams for our Digital Department.

Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.

Advertising Agency:Scholz & Friends, Berlin, Germany
Creative Director:Marc Kittel, Pedro Sydow
Copywriter:Christopher Nothegger
Art Director:Stefan Schabenberger
Graphic:: Kathrin Fach
Technical Direction:: Andreas Maser
Web Development:: Aleksandr Lossenko
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