Pirelli: Let's dance attack

April 22, 2012Filed under Media and Fashion, Clothing, Footwear

On the eve of the F1 Grand Prix at Monza, 30 professional dancers from Paris, Rome and Milan descended upon the famous Arco dell Pace in Milan to launch Pirelli’s new P-Zero Silver tire. They performed a graceful, yet powerful dance attack, set to the music of Breakbot’s “Fantasy”. This event and film highlights Pirelli’s partnership with F1 and the “Let’s Dance” campaign. The dance attack was choreographed by acclaimed French choreographer Paola Ka and filmed by Nathalie Canguilhem with HSI London.

Advertising Agency:72andSunny, Amsterdam, Netherlands
Creative Director:Carlo Cavallone, Robert Nakata
Production:HSI London
Director:Nathalie Canguilhem
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