Penningtons: Magic mirror

April 25, 2012Filed under Media and Retail Services

Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see.

Advertising Agency:DDB, Toronto, Canada
Creative Director:Denise Rossetto, Todd Mackie
Copywriter:Daniel Bonder
Art Director:Yusong Zhang
Account Director:Jacqui Faclier
Account Supervisor:Jamie Maxfield
Account Executive:Leigh Farlow
Executive Producer:Lexy Kavluk
Production Company:Untitled
Director:Curtis Wehrfritz
Director Of Photography:Tyler Williams
Cinematographer:Tyler Williams
Line Producer:Jen Walker
Editor:Christina Humphries
Colourist:Andrew Rolfe, Ernie Mordak
Casting:Powerhouse Casting
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