Pencils of Promise: Made with pencils

April 20, 2012Filed under Online and Public Interest, NGO


AKQA has teamed with non-profit organization Pencils of Promise ( to launch a new fundraising and awareness initiative to promote global literacy and education, Made with Pencils, in time for the holiday season. Made with Pencils shows the potential in a single pencil to affect change and share learnings, thoughts, ideas and creations. The Made with Pencils initiative has brought together notable visionaries, celebrities, athletes, artists and designers from around the world who have donated pencil works for auction to raise awareness and funds for the effort. Some initial participants include entertainers and sports superstars such as Mariah Carey and Shaquille O’Neal, designers Jonathan Adler and Cynthia Rowley, artists such as Joe Fenton, with many more coming in the following weeks. Check out the website to view the pencil works and bid on them in the auction, as well as gallery of user-generated pencil creations and Pencil Shop for custom pencils.

Advertising Agency:Akqa, San Francisco, USA
Chief Creative Officer:Rei Inamoto
Group Creative Director:Pierre Lipton
Creative Director:Stephen Clements
Art Director:Paul Nowikowski
Copywriter:Justin Pedone, Craig Kind, Kayla Lott
Designers:Sean Matthews, Ben Sweitzer
User Experience Designer:Rob Surrency
Associate User Experience Designer:Max Miner
Program Manager:Monica Stephen
Management Supervisor:Julia Jahn, Andrea Georgiana
Account Executive:Allison Zender
Senior Strategist:Dan Teng
Photographer:Matt Law
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