Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.
Advertising Agency:JMW, Stockholm, Sweden
Creative Director:Joakim Karlsson, Samuel Garlöv
Design:Samuel Garlöv
Production:Mässbolaget
Creative Director:Joakim Karlsson, Samuel Garlöv
Design:Samuel Garlöv
Production:Mässbolaget
