Oddset: All You Need Is an Opinion

April 17, 2012Filed under Print and Games, Toys
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All you need is an option

In sports betting, all you need is an opinion: Who’s gonna win? Who’s gonna score? Who’s hot and who’s not? And why? We dramatize this by putting opinions everywhere in a hockey game & football match.

Advertising Agency:TBWA, Stockholm, Sweden
Copywriter:Johannes Ivarsson, Kalle Widgren
Art Director:Alexander Fredlund, Carl Dalin
Typographers:C2
Account Director:Jonas Andersson
Account Manager:Annika Molnar
Final Art:Stefan Gallon
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