o.b. tampons: Apology

April 07, 2012Filed under Online and Health, Beauty, Pharmaceutical
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URL: http://obtampons.ca/apology

In 2010, o.b. tampons went off the shelves. To apologize, 71,343 women received an email that led them to their own personal music video, and an apology they’ll never forget.

Advertising Agency:Lowe Roche, Toronto, Canada
Creative Director:Steph Mackie, Mark Biernacki
Art Director:Jp Gravina
Copywriter:Simon Craig
Audio Production:Keen Music, Thomas Neuspiel, Kai Koschmider
Director:Christian Langois
Dp:Alex Bussieres
Cameraman:Alex Bussieres
Producer:Bruce Dawson
Talent:Sean Ban Beaton
Vocals:Chad Doucette
Technical Director:Nery Orellana
Flash Developers:Scott Morgan, William Chung
Typographer:Richard Thompson, Jp Gravina
Digital Strategists:Kevin Qwan, Leshanne Pretty
Account:Amanda Gaspard, Leslie Uy, Adrian Goodgoll
Editor:Mark Hajek, FIN Films
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