To reinforce the MTV Brasil concept "the music never stops", Loducca came up with a website that presents a new way to navigate through music videos on YouTube. For each video that you click to open, the website loads its related videos as a tree branch. One song leads to another, one video leads to another and the music never stops.
Chief Creative Officer:Guga Ketzer
Creative Director:Andre Faria, Cassio Moron, Marco Monteiro
Creative:Mariana Rocha, Raphael Franzini