Mercedes-Benz: Blur

April 18, 2012Filed under Media and Automotive

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Advertising Agency:BBDO, Toronto, Canada
Executive Creative Director:Peter Ignazi, Carlos Moreno
Art Director:Jonathan Guy
Copywriter:Frank Macera
Account Director:Steve Groh, Adam Lang
Account Supervisor:Diana Nelson
Photographer:Philip Rostron, Instil Productions Inc.
Production:Philip Rostron, Instil Productions Inc., Hotsets Film
Event Company:Newad Inc.
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