Lamborghini Aventador: The truth hurts

April 01, 2012Filed under Print and Automotive
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It's not a car, it's a weapon.
Sounds like a gunshoot and feels like one too.
Michael Köckritz, Ramp Magazin
The new Lamborghini Aventador with 700hp
The truth hurts.

Gearshifts can be as unforgiving as a professionally executed punch in the neck.
Jan Baedeker, Cassicdriver.com
The new Lamborghini Aventador with 700hp
The truth hurts.

It you slam on the brakes at 100km/h, you come to a halt in just 30 meters.
Your eyeballs should then pop back into their sockets.
Ulrich Safferling, Auto-Illustrierte
The new Lamborghini Aventador with 700hp
The truth hurts.

The acceleration is apocalyptic.
It can deliver pure delirium on demand.
James May, Top Gear
The new Lamborghini Aventador with 700hp
The truth hurts.

Advertising Agency:Philipp Und Keuntje, Hamburg, Germany
Creative Director:Diether Kerner, Jan Krause
Art Director:Simon Jasper Philipp
Copywriter:Bea Kiwitt
Illustrator:Herr Müller
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