HarperCollins, This Dark Endeavour: Augmented Reality app

April 10, 2012Filed under Media and Media, Publications

Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.

Advertising Agency:Dentsu, Toronto, Canada
Executive Creative Director:Andy Manson
Art Director:Andy Mckay
Copywriter:Shelly Dwyer
Producers:Cameron Moffat, Dave Medlock
Augmented Reality Development:SplitElement Inc.
Animation:Pyramid Attack
Sound Design:Randy Knott
Audio Production:Grayson Matthews
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