Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.
Executive Creative Director:Andy Manson
Art Director:Andy Mckay
Producers:Cameron Moffat, Dave Medlock
Augmented Reality Development:SplitElement Inc.
Sound Design:Randy Knott
Audio Production:Grayson Matthews