Göteborg International Film Festival: Dragon embryo

April 10, 2012Filed under Print and Recreation, Leisure, Sports

New films, new faces, new talent

The Berlin Film Festival has its bear. Cannes owns their lion. Göteborg International Film Festival, ranked as one of the 10 most important film festivals in the world, would soon get their dragon. For over 30 years this untapped resource has played a passive role in the festival’s logo. Now it was time to share the upcoming happy occasion with the world. And what could be a more suitable presentation than to invite everyone into the nursery? With the birth of the dragon fast approaching, Göteborg International Film Festival is on the precipice of a new era. The era of the dragon.

Advertising Agency:SCP Göteborg AB, Sweden
Creative Director:Tommy Ostberg
Copywriter:Staffan Dempe
Art Director:Birgitta Grönlund
Illustrator:Thomas Feiner, Digital Art
press ‹ on your keyboard
press › on your keyboard