The explorer. With Terrain Management System.
The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.
Creative Director:Helmut Meyer
Copywriter:Peter Regnery, Dr. Stephan Vogel
Art Director:Helmut Meyer
Account Supervisor:Michael Fucks, Stefanie Ta
Advertiser Supervisor:Thomas Pfäffle
Art Buyer:Valerie Opitz, Caroline Walczok