Ford: Chad, Tajikistan, Brazil, Chile

April 27, 2012Filed under Print and Automotive

The explorer. With Terrain Management System.

The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

Advertising Agency:Ogilvy & Mather, Frankfurt, Germany
Creative Director:Helmut Meyer
Copywriter:Peter Regnery, Dr. Stephan Vogel
Art Director:Helmut Meyer
Images:Bing Maps
Account Supervisor:Michael Fucks, Stefanie Ta
Advertiser Supervisor:Thomas Pfäffle
Art Buyer:Valerie Opitz, Caroline Walczok
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