Ericsson: Multiservice Proxy

April 14, 2012Filed under Film and Electronics, Technology
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The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’.

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created.

Advertising Agency:House of Radon, Stockholm, Sweden
Creative Director:David Dworsky, Victor Köhler
Art Director:Albin Holmqvist
Copywriter:David Dworsky
Illustrator:Albin Holmqvist
Photographer:John Strand
Animation:Johan Alenius, Leo Bulow
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