Deichmann Graceland: High Heels

April 02, 2012Filed under Print and Fashion, Clothing, Footwear
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A promotion get men over 180cm 1,3 times faster.
Go get them!

High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.

80% of all top managers are over 180cm tall.
Go get them!

High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.

Men over 180cm earn 10% more money.
Go get them!

High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.

Advertising Agency:Grey, Dusseldorf, Germany
Creative Director:Andreas Henke, Sacha Reeb
Copywriter:Sissi Schneider
Art Director:Stella Bittner
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