David Suzuki Foundation: The Rising Tide Project

April 07, 2012Filed under Outdoor and Public Interest, NGO
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The objective was to raise awareness about one of the harrowing effects of Global Warming – rising ocean levels. The campaign hit the streets of Vancouver with a series of street signs displaying the speed limit in knots – the internationally recognised measure of nautical speed.

Advertising Agency:Spring, Vancouver, Canada
Creative Director:Rob Schlyecher
Art Director:Jeremy Grice
Copywriter:Ben Hudson
Photographer:Jeremy Grice
Additional Credits:Stacey Barton
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