Chupa Chups: Halloween Scream Stopper

April 14, 2012Filed under Direct Marketing and Food

Introducing Scream Stopper. Designed by Chuck Worldwide Industries, the device uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source. Bogey men of all kinds are no match for Scream Stopper. Simply stick it into your mouth for instant protection from humiliating high-pitched squeals, shrieks and wails. You could say “Scream Stopper takes the “ee” out of Halloween.” In the lead up to Halloween, thousands of Scream Stoppers have been distributed across Singapore at horror movie showings, haunted houses and other scary places.

Advertising Agency:BBH, Singapore
Regional Executive Creative Director:Steve Elrick
Deputy Creative Director:Adrian Chan and Douglas Hamilton
Engagement Planner:Lindsey Cummings
Strategic Planner:Alexis deMontaigu
Print Producer:Brell Chen
Illustrator:Kristal Melson
Broadcast Producers:Daphne Ng, Felicia Tan
Account Manager:David Webster, Joanna Yeo
Post Production:The Mill
Print Production:Peter Chee
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