Chevy Sonic: Let's do this

April 16, 2012Filed under Online and Automotive


Chevy is launching their new compact car today, the Sonic, by literally “launching” it. Goodby, Silverstein & Partners have created a live stunt by hoisting a Chevy Sonic to the top of a 100 ft tower in LA. Streaming live at Let’, users can 'click' to push the Sonic closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car.

Advertising Agency:Goodby Silverstein & Partners, San Francisco, USA
Associate Creative Director:Andrew Bancroft, Niklas Lilja
Creative Director:Joakim Borgstrom, Hector Alvarez
Art Director:Javier Torok
Copywriter:Damian Fitzgerald
Broadcast Producer:Dan Watson
Senior Interactive Producer:Eric Shamlin
Production Company:Motion Theory
Director:Adam Sadowsky
Executive Producers:Javier Jiménez, Patrick Nugent
Producer:Buddy Enright
Director Of Photography:Kurt Stevens
Lead Engineer:Dan Busby, David Mesloh, Kenny Abney
Fabricators:Davis Galligan, Chris Stockton, David Paris, Matt Samsel, Will Reeve, Mike Russek
Engineer:Sam Leventer
Assistant Engineer:Donovan McLean
Production Coordinator:Gilles d'Amecourt
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