Audi: Passion leaves its mark again

April 02, 2012Filed under Print and Automotive

Passion leaves its mark again.

This Saturday, December 10th, the Spanish Derbi a.k.a. "El Clásico" will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be aired on TV in the middle of the match) showing football and car fans how they did it. Two passions, two players and a challenge.

Advertising Agency:DDB, Barcelona, Spain
Executive Creative Director:Fernando Barbella
Creative Director:Jaume Badia, Alejandro Arriagada
Art Director:Silvia Cutillas, Aldo Ferretto
Copywriter:Javier Nuñez
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