Auckland Zoo: Palm Oil Free Shopping Guide

April 12, 2012Filed under Print and Recreation, Leisure, Sports
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Buy Palm Oil Free
Know the real cost of your shopping.

Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.

Advertising Agency:Ogilvy, Auckland, USA
Executive Creative Director:Damon O'Leary
Creative Director:Dave Nash
Creative Group Head:Darran Wong Kam
Creative:Adam Barnes, James O'Sullivan
Designers:James Showler, James Wendelborn, Gary Horne
Retoucher:Dan Spataru
Account:Michaela Kerr, Olivia Gavan
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