Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.
Executive Creative Director:Carlos Moreno, Peter Ignazi
Art Director:Jonathan Guy
Account Director:Steve Groh
Account Supervisor:Nevena Djordjevic