Alcro: Colour Tackle

April 15, 2012Filed under Outdoor and Other
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We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

Advertising Agency:Lowe Brindfors, Sweden
Copywriter:Peter Laurelli
Art Director:Rickard Villard
Photographer:Ian Crawford
Graphic Designer:Jeanette Andersson
Typographer:Jeanette Andersson
Art Buyer:Caroline Agné
Account Supervisors:Maria Lundvall, Marie Klinte
Account Manager:Anette Nygårds, Karolina Jansson
Retoucher:Roland Lindgren, Andreas Lindström, Bildinstitutet
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