WWF Netherlands: The Big Melt

March 13, 2012Filed under Media and Public Interest, NGO

In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented us with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to the WWF Netherlands site (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/) and instantly put the issue of climate change in people’s hands. And once the ice started to melt, it was a natural ‘demonstration’ of this problem. There was no media spend, and there are no laws against printing on ice.

Advertising Agency:Iris, Amsterdam, Netherlands
Creative Director:Tom Ormes
Art Director:Glenn Doherty
Copywriter:Tom Ormes
Additional Credits:GreenGraffiti, Tessa Sosnowy, Mark Brounen, Saskia Baaij, Guillaume Koenig
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