World Design Capital Helsinki 2012: Kauko remotely controlled design café

March 15, 2012Filed under Media and Recreation, Leisure, Sports
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World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application.
At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages.

Advertising Agency:Hasan & Partners, Helsinki, Finland
Executive Creative Director:Eka Ruola, Tony Hogqvist
Account Director:Barbara Sorsa
Creative:Tobias Wacker, Mick Scheinin, Bruno Ribeiro
Strategist:Tobias Wacker
Copywriter:Mick Scheinin
Art Director:Bruno Ribeiro, Martin Samuelson
Producer:Sivi Uitto, Carlos Naude, Espen Brekkebråten, Twofatboys
Producer, Digital:Tämer Mohsen
Art Assistant:Minna Lairi
Executive Technical Director:Björn Kummeneje
Account Lead:Fredrik Heghammar
Creative Lead:Magnus Ericsson
Technical Lead:Bjorn Uppeke
Designer:Viktor Wätterbäck
Programmer:Paula Kreuger, Martin Torhage
Film:Martin Hammarberg
Photo edition:Karl Nord
Co-Producer:Patrik Sundberg
Photo:Perfect Fools, Flc415, Pekka Mustonen, Bruno Ribeiro, Heku
Manipulation:Perfect Fools, Flc415, Pekka Mustonen, Bruno Ribeiro, Heku
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