Tribal DDB San Francisco: SiriClaus

March 27, 2012Filed under Online and Agency Self-Promo


SiriClaus is a web based iPhone app that helps parents answer all those tough questions kids have about Santa Claus. Users choose what type of answer they would like SiriClaus to respond with from four popular Santa questions. Mimicking the Siri experience, SiriClaus then gives the user a hilarious response to the question they chose. Some fun examples are below:

Q: Is Santa Claus real?
A: Yes, but Santa Claus only comes when you pick up your toys. He doesn’t like tripping over your toys.
Q: When is Santa coming?
A: Santa isn’t coming because your messy room scared him away.
Q: Is Santa bringing me what I wished for?
A: No. Santa Claus’s records show that you have enough toys.
Q: Have I been naughty or nice?
A: Naughty. But maybe if you give your mom a foot rub Santa will change his mind.

Advertising Agency:Tribal Ddb, San Francisco, USA
Executive Creative Director:Keith Ciampa
Associate Creative Director:Matt Klug
Technology Director:Jared Stanley
Senior Developer:Tyler Madison
Art Director:Shawn Gurczak, Tony Zimney
Copywriter:Reid Hultman, Justin Peele
Digital Producer:Lisa Hubbert
Broadcast Producer:Jessica Manning
Editor:Eric Kuehnl
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