Mini: Fan the Flame

March 09, 2012Filed under Media and Automotive
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A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.

Advertising Agency:Tbwa\Brussels, Belgium
Creative Director:Gert Pauwels, Hendrik Everaerts
Art Director:Lander Janssens
Copywriter:Paul Van Oevelen, Bout Holtof
Account:Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital project Coordination:Jan Bikkembergs, Stijn Dupas
Online Strategic Planner:Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
Html:Geert Broeders
Php Development:Geert Broeders
Motion Graphics:Annelies Eskens
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