For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
Creative Director:Markus Kremer, Thomas Heyen
Creative:Teja Fischer, Moritz Frehse, Tobias Schröder
Consultants:Jascha Oevermann, Gero Quast