Take our Bull Ride to the Future. Danish digital agency Konstellation believes that the future of brand activation lies in shortening the distance between the real world and the digital platforms. Even things that you would never think of being digital can become digital and thus sharable. They rented a mechanical bull for one of their parties and invented a way to allow the riders to share their experience on social media in real time.
Creative Director:Thomas Pries, Nikolaj Fremming
Motion Graphics:Kasper Nyman, Theis Grimstad
Programmer:Mads Sülou Jørgensen, Morten Barklund