Hallmark: Motherbird

March 16, 2012Filed under Media, Film and Media, Publications
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Summary: Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling.

Advertising Agency:Leo Burnett, Chicago, USA
Executive Creative Director:Jeanie Caggiano
Creative Director:Matt Miller, Phil Jungmann, Yann Mabille
Copywriter:Keenan Pridmore
Art Director:Jason McKean
Executive Producer:Tom Keramidas
Producer:Bryan Litman, Nic Barnes, Boo Wong
Production Company:The Mill, Gartner Films
Director:Yann Mabille, Jim Gartner
Vfx:The Mill
SPX:The Mill
Editorial:White House
Editor:Marc Langley, Matt Wood, Ryan Mckenna
Music Company:Big Foote
Editing Company:The Mill
NYExec Producer:Ian Bearce
Colour Producer:Dee Allen
Shoot Supervisor:Kevin Ives
Colourist:Damien Van Der Cruyssen
2D Lead Artists:Corey Brown
3D Lead Artists:Kevin Ives, Vince Baertsoen
2D artists:Robert Bruce, Iwan Zwarts, Randall Krueger
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