BBH Asia Pacific have created the AXE Xmaskisser App, a simple FB app that allows guys to upload their photo under the mistletoe and send out a virtual kiss to their favourite girls. These girls are then invited to make his Christmas by uploading their photo and return the kiss.
Executive Creative Director:Steve Elrick
Creative Director:Pete Callaghan
Copywriter:Dave Thackray, Rob Kleman
Art Director:Hoon Pin Kek