Volkswagen: App Book, The Legend of Saci

February 28, 2012Filed under Online and Automotive
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The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Creative Director:Luiz Sanches, Luciana Haguiara, Sandro Rosa
Art Director:Sandro Rosa, Raul Arantes, Julio Andery
Copywriter:Luciana Haguiara, Rynaldo Godin
Technology Director:Fernando Boniotti
Producer Company:Vetor Zero
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