Subaru: Target the Top

February 22, 2012Filed under Direct Marketing and Automotive

A New Year’s gift for selected clients owning Subaru off-road vehicles. Subaru is an excellent choice for any mountain-lover because of its unique Symmetrical All Wheel Drive System (AWD). We made a special darts game. The dartboard represents a mountain with the circles replaced by topographic contour lines. (Contour lines are lines drawn on a map connecting points of equal elevation, allowing us to show the shape of the land surface). The different heights indicate the various scoring sections. This year, using the special Subaru-winged darts representing your Subaru vehicle, you can "Target the Top" at 2011m and enjoy 2011 points!

Advertising Agency:Day6, Athens, Greece
Creative Director:Ivan Papadopoulos
Art Director:Panagiotis Kavopoulos
Copywriter:Ivan Papadopoulos
Illustrator:Redoine Amzlan
Photographer:Αndonis Kefalonitis
Additional Credits:Panos Theokas
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