Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.
Executive Creative Director:Graham Kelly
Creative Director:Pei Pei Ng
Art Director:Merlin Kwan, Edward Poh
Copywriter:Paul Allen, Lawrence Stevenson