The Barclays Singapore Open is played on one of the toughest courses in Asia. We were asked to create awareness for this event. So we highlighted the immense skill required to be a professional golfer by comparing it to other sports. Based on this idea, we imagine if we apply all these natural factors into other sports, say soccer, how would it be? It would be amazingly difficult to play. For this campaign we developed print and poster ads, bus advertisements and impossible but real pool tables, featuring slopes, trees and bunkers. We placed them inside sports bars around Singapore. Despite rain and indement weather on two of the days, the tournament still managed to draw a crowd of over 23.000 spectators.
Executive Creative Director:Graham Kelly
Creative Director:Hagan De Villiers, Garry Steele
Art Director:Merlin Kwan