Peixe Urbano: Collective iAd

February 04, 2012Filed under Media, Online and Media, Publications
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For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Vp Creative:Luiz Sanches
Creative Director:Marcos Medeiros, Andre Kassu
Art Director:Tiago Marcondes, Guiga Giacomo
Copywriter:Ricardo Wolff, Marcelo Pignatari
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