For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.
Vp Creative:Luiz Sanches
Creative Director:Marcos Medeiros, Andre Kassu
Art Director:Tiago Marcondes, Guiga Giacomo
Copywriter:Ricardo Wolff, Marcelo Pignatari