Nature Valley: Trail View

February 16, 2012Filed under Online and Food


Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via Nature Valley Trail View, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks. With footage captured by a crew of McCann creatives who were more familiar with the Great Apple than the great outdoors, the team hiked trails at the three national parks over a period of two months. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured every mile. The end result is more than 300 miles of park trails – stitched together from a 360-degree camera’s eleven lenses for one immersive view.

Advertising Agency:McCann, New York, USA
Chief Executive Officer:Linus Karlsson
Chairman:Linus Karlsson
Vice-Chairman:Andreas Dahlqvist
Executive Creative Director:Andreas Dahlqvist, Leslie Sims, Jens Karlsson
Creative Director:Mat Bisher, Jason Schmall
Director Of Creative Technology:Mark Fallows
Head Of Technology:Stefan Feissli
Senior UX Design:Jayson Barrons
Chief Production Officer:Brian Dilorenzo
Head Of Integrated:Jonathan Shipman
Exec Integrated Producer:Catherine Eve Patterson
Sr. Integrated Producer:Geoffrey Guinta
Production Company:InTheMo
Ceo:Cary Levine
Founder:Cary Levine
Coo:McNair Zimbalist
Director Of Media:Joshua Winkler
Director of Business Development:Robert Cohen
Producer:Adam Baskin, Valtteri Laihainen
Line Producer:Adam Cucurull
Digitech:James deMuth
Cameraman:James deMuth
Lead Cameraman:Brandon McClain
Production:Your Majesty
POI Photography:Your Majesty
Design:Your Majesty
Development:Your Majesty
Photographer:Jens Karlsson
Design Director:Riley Milhem
Art Director:Joshua John Pipic
Designers:Veronica Wallström, Magnus Karlsson
Tech Lead:Micah Acinapura
Developers:Raed Atoui, Adriaan Scholvinck, Tore Holmberg
Developer:Theo Strahlen
Executive Producer:Heather Reddig
Senior Producer:Tina Chou
Associate Strategist:Valtteri Laihainen
Sound Design:Bob Partridge
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